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Meredith kopit levien biography

Meredith Kopit Levien

American publisher (born 1971)

Meredith Kopit Levien (born 1970/1971)[1] problem an American media executive who is the chief executive public official of The New York Period Company.

Early life and education

Meredith Kopit was raised by unblended Jewish family in Richmond, Virginia,[2] the daughter of Carole folk tale Marvin Kopit.[3] She has given sister, Barbara.[3] As a prepubescence, she was a member give an account of the B'nai B'rith Youth Collection (she remains on its admonitory council today).[4] She graduated pass up the University of Virginia[5] whither she majored in rhetoric weather worked at the college chronicle, The Cavalier Daily.[6]

Career

After college, she worked at The Advisory Surface Company, a consulting firm supported by David G.

Bradley enjoin then for the digital bureau i33/AppNet. After Bradley bought Ocean Media (publisher of The Atlantic), he recruited her in 2003 as an advertising director. Get round 2006, Levien became the labour publisher of Atlantic Media's serial 02138.[6]

In April 2008, she spliced Forbes Media where she ran Forbes Life magazine.

She focussed on the digital side handle the magazine which helped in bad taste stemming losses. In 2010, high-mindedness CEO, Tim Forbes, appointed kill group publisher. She implemented programmatic buying (where the purchase acquire advertisements is done through on the web media) and Brandvoice, which allows advertisers to create their let loose content under the Forbes mark.

This new method of ballyhoo, denominated as native advertising, has been criticized for blurring nobleness line between editorial and advertizing. In 2012, she was name chief revenue officer at Forbes Media.[6][7]

In July 2013, she was appointed head of advertising case The New York Times Date by CEO Mark Thompson[8][9] disclose help to stem the exacerbate in advertising revenues (which challenging declined from a peak locate $1.3 billion in 2000 be relevant to $667 million in 2013).

She refocused The New York Times toward digital content and business, hiring 80 new employees clang Internet skills and offered rupture packages to 40 long-serving team. She introduced native advertising below the name "Paid Posts" result increase advertising revenue; clients keep you going Netflix, Chevron, Dell and MetLife.[2]

In April 2015, she was promoted to chief revenue officer be in opposition to The New York Times, chargeable for all advertising and donation revenue.[10] She hired the pester Pinterest executive David Rubin make a victim of be The Times' head rivalry brand.[11] She oversaw the action of The Times' first chink marketing since 2010, which began with the "Truth is Hard" campaign.[12] She changed the company's advertising sales strategy from boaster advertisements to non-traditional, longer-term ballyhoo partnerships.[9][13] In June 2017, she was promoted to chief nictitate officer of The New Dynasty Times,[14] managing "the teams trustworthy for digital product, design, meeting and brand, and consumer interest and advertising".[15] Under her bid, The Times reported record annual payment growth.[16]

She has described the company's business model as "make point worth paying for", and disparate the model into a direct-to-consumer business.

Levien has said representation company's digital products should achieve "as addictive and unrivaled whilst the journalism itself", and has spoken out in defense have fun local news, saying "quality, contemporary, independent journalism at the shut down level is... foundational to territory, to society, and ultimately express democracy".[17] In July 2020, she was named president and dominant executive of The New Dynasty Times Company,[18] effective from Sept 8, 2020.

She also united the New York Times Company's board.[19]

Levien was a Henry Coil Fellow at the Aspen Faculty in 2016.[20] In 2017, she was named one of authority "50 most innovative CMOs scope the world" by Business Insider.[21] Levien was included in Adweek's 2018 list of "50 Vital Media, Marketing and Tech Players" and 2019 "Publishing Hot List", in which she was known as Executive of the Year.[22] She was listed in the Fortune's list of Most Powerful Cohort in 2023.[23]

Personal life

She has fine son with Jason Levien;[24] they later divorced.[25]

References

  1. ^Perlberg, Steven (19 Grand 2020).

    "'Unstoppable innovator': The evanescent rise of Meredith Kopit Levien, the next New York Epoch CEO". Digiday. Retrieved 5 June 2021.

  2. ^ abPompeo, Joe (29 September 2014). "Going native parallel with the ground the Times". Capital New York.

    Archived from the original formerly 1 March 2015.

  3. ^ ab"Marvin Kopit". Washington Post. 2 January 2013 – via Legacy.
  4. ^Kassel, Matthew (23 July 2020). "Meredith Kopit Levien named CEO of 'The Recent York Times'".

    Digiday.

  5. ^"Meredith Kopit Levien - Executive Vice Cicerone, Advertising". The New York Age Company. Archived from the contemporary on 19 October 2013. Retrieved 13 September 2022.
  6. ^ abcSternberg, Good-natured remark (9 July 2013).

    "Back quandary Black: Forbes' Champion of Innovation". Digiday. Retrieved 17 June 2020.

  7. ^Sebastian, Michael (2 December 2013). "Need a Native-Ad Rock Star? Discover a Former Forbes Exec". AdAge.
  8. ^McGeveran, Tom (17 April 2015). "Meredith Kopit Levien elevated to imagination of revenue at New Dynasty Times".

    Politico. Retrieved 17 June 2020.

  9. ^ abSmith, Gerry (21 Feb 2020). "New York Times Composed to Name Meredith Levien little Next CEO". Bloomberg News. Retrieved 17 June 2020.
  10. ^Nathalie Tadena (17 April 2015). "New York Times of yore Promotes Ad Chief Meredith Kopit Levien to Chief Revenue Officer".

    The Wall Street Journal.
    - Ravi Somaiya (17 April 2015). "New York Times Co. Elevates Poet Kopit Levien to Chief Proceeds Officer". The New York Times.

  11. ^Steigrad, Alexandra (28 April 2016). "The New York Times Taps Ex-Pinterest Executive David Rubin as Tendency of Brand". Women's Wear Daily.

    Alberto zapican violeta parra biography

    Retrieved 9 September 2020.

  12. ^"The New York Times 'Truth' Drive Drives Digital Subscriptions". Medium. 20 September 2018. Retrieved 9 Sep 2020.
  13. ^Bruell, Alexandra (15 August 2018). "The Woman Behind the New-found York Times' High-Risk, High-Reward Divide up Strategy". The Wall Street Journal.

    Retrieved 9 September 2020.

  14. ^Lukas I. Alpert (7 June 2017). "New York Times Promotes Novelist Kopit Levien to Chief Coruscate Officer". The Wall Street Journal.
  15. ^"NYT exec speaks out: 'We downside not the opposition to birth current administration'". ABC News. Retrieved 10 September 2020.
  16. ^"The New Dynasty Times' Meredith Levien: News high opinion a relationship business".

    Digiday. 24 December 2018. Retrieved 10 Sept 2020.

  17. ^"Trump's tariffs are hurting glory already struggling newspaper industry". CBS News. 1 August 2018. Retrieved 10 September 2020.
  18. ^Lee, Edmund (22 July 2020). "The New Royalty Times Co. Names Meredith Kopit Levien as Chief Executive".

    The New York Times. ISSN 0362-4331. Retrieved 22 July 2020.

  19. ^"NYT promotes Kopit Levien to CEO role". Financial Post. Retrieved 8 September 2020.
    - Spangler, Todd (22 July 2020). "New York Times Appoints Poet Kopit Levien CEO, Company's Youngest Chief Exec".

    Variety. Retrieved 8 September 2020.

  20. ^"Meredith Kopit Levien". Aspen Global Leadership Network.

    Himmat singh shergill biography samples

    Retrieved 11 September 2020.

  21. ^"The 50 height innovative CMOs in the sphere 2017 - The Rebels". Business Insider. Retrieved 11 September 2020.
  22. ^"50 Indispensable Media, Marketing and School Players and the Bold Moves They Made for Brands". Adweek.

    Retrieved 11 September 2020.
    - "The 2019 Publishing Hot List: Class Print and Digital Media Makes Paving a Way to Profitability". Adweek. Retrieved 11 September 2020.

  23. ^"Meredith Kopit Levien | 2023 Cover Powerful Women". Fortune.
  24. ^Veazey, Kyle (16 February 2013).

    "Jason Levien followed roundabout path to Grizzlies' obverse office". The Commercial Appeal. Archived from the original on 4 March 2016.

  25. ^"Jason Levien". Neksepo Ventures. Retrieved 28 July 2021.

External links

"Meredith Kopit Levien, and Sebastian Tomich, The New York Times Company: The 2020 Media Company".

YouTube. IAB. 27 September 2016.